Nobody wakes up thinking
"I have a pricing problem."
But if any of these sound familiar:
It's time to stop guessing.
Real Results
What happens when you get clarity on your pricing
"The session helped me figure out what my profit margins actually are and how to increase them. I'm no longer afraid of being pressured to reduce my fees."
Vanessa Ferguson
Intellectual Property & Privacy Attorney, Fidara Legal, PLLC
"You absolutely must speak with Etinosa about pricing your business offerings. I gained so much clarity on something that I've been struggling with for over two years."
Stacy Miller, MBA, CFP® MQFP®
Founder and CEO, BayView Financial Planning
$19,000 Monthly Revenue Uncovered
In a Single 90-Minute Session
"I'm really happy to have this session now and not five years from now to realize how I need to focus much more on increasing my prices—not just out of greed, but out of a reasonable sense of knowing I'm making a profit."
Cassie Fleming, M. Ed
Owner, The Juggling Buddha, LLC
Revenue Sessions: Outcomes to Expect
Create a clear, confident behavioral economics-based pricing plan that will grow with your business.
See What's Really Happening
Most owners ignore profit and taxes. We show you what you're really making. Your real costs. Your real profit. No more guessing.
Stop the Guessing
Too many prices? If it takes more than 5 minutes to explain, you lose half your customers. We make it simple so people pick the right one fast.
Prices That Work
Your prices work because they're based on how people think. We set them up so your best price feels like the right choice. You leave with exact prices that work.
A Plan You Can Follow
You get a plan: how many clients you need each month, how to graduate them across your services, and how much money you'll make.
How We Get These Results
Decision Alpha's Revenue Strategy Framework
Why Behavioral Economics
We use how people think to help you price better and make more money.
Reference Points
People pick by comparing options. We show your prices in a way that makes people pick your best price.
The Decoy Effect
A special offer makes your other choices look better. We set up your prices so people pick your main offer.
Anchor Pricing
The first price people see changes how they think about all your prices. We pick the right first price so yours feels fair.
Hi, I'm Etinosa Agbonlahor
Most of my career has been spent helping people build better financial wellbeing.
Everyone knows the basics: you need to save, spend, and invest to live a healthy financial life. But what many business owners don't realize is this — their financial wellbeing is directly tied to their pricing. The money your business brings in, especially as a small business owner, shapes the life you're actually able to live.
That's why I focus on pricing.
I'm a behavioral economist and CEO of Decision Alpha. I have a decade of experience shaping pricing strategy and customer behavior for global financial institutions, including Fidelity Investments and Commonwealth Bank of Australia, and venture-backed startups.
My research on pricing psychology and behavioral economics has been featured in MarketWatch, Morningstar, and other leading platforms. I've helped Fortune 500 companies and fast-growing startups understand how behavior drives financial decisions.
Investment
Choose the intensive that works best for your situation.
Revenue Advantage Session
$1,500
You implement yourself
Know Which Offers Make (and Lose) You Money
Clear Price Changes That Increase Margin
Decisions on What to Raise, Rework, or Remove
Rules for When to Recommend Each Offer
Lifetime Access to the Revenue System + updates
Revenue Acceleration System
$3,500
We implement with you within 30 days
Revenue Advantage Session
Offers Rebuilt to Match Your Goals
Offer Sequence That Increases Client Value Over Time
Foolproof Scripts for Presenting Your Prices
Simple Pricing Guide for Clients
Implementation Session to Set Priorities
30 Days of Implementation Support
Secure payment via Stripe
What Others Are Saying
"This session really helps provide clarity on what your current vs potential future of the business can look like. It is interesting to get an outside perspective and the tools in this program help to identify real impacts of any prospective adjustments. It is very helpful to visualize all of the future details so clearly."
Monica Esposito, MD
Physician and Founder, Ascend Concierge Medicine
"Etinosa is a great thinking partner. She shows you the numbers to help confirm your next steps."
Sarah Matthews, PhD
Health Communications Consultants, Inc.
FUQs
(frequently UNasked questions)
Most sites have FAQs. I don't. Because the easy questions aren't the interesting ones.
These are the ones people think but don't ask, and most people won't answer. I'm answering them here. Straight up. No sugar coating. If you have something else you want to ask, please do. I give real answers.